Kubota leads in innovative technology
After more than 30 years, the company has expanded it’s network to nearly 600 distributors accross Europe, with France emerging as the top market. In 2007, Kubota reported whopping growth of 63 percent in the last years.
‘France is our No. 1 customer in Europe, with 60 percent of our sales coming from the French market,” says President Satoshi Lida, who has orchestrated this robust performance over the past three years.
Kubota’s range of products includes tractors, riding mowers, mini-excavators and diesel industrial engines.
“The company has retained its leading position in these categories with sales reaching a turnover of 400 million euros,” says Lida, who plans to expand its core business, compact machinery, to a new category to expand its markets in France and Europe.